Sourcing for new clients in the interior design industry can be challenging at times. The social media, however, provides a clear avenue for one to source for new and potential clients quickly. You can, therefore, use this platform to not only expand your client base but also reach out to many other audiences, from the comfort of your chair. There’s however more to social media marketing than just creating a profile.
If looking for a way to promote your interior design business or reach out to new clients, the tips and tricks discussed below can help kick start your social media marketing campaign.
Use multiple social networks Choose at least three social networks that best match your industry and clientele. If targeting younger audiences and clients, then consider using Tumbler and Twitter. If your target audience is a mix of both old and young customers, you can them capitalize more on Facebook. Pinterest also comes in handy for designers since most of its content is visual.
Build relationships The social media provides a great platform to interact with other people, artists included. You can therefore use this platform to create and build a relationship with your audience. Taking part in discussions, conversations, and answering most of your audience's questions are some of the ways you can build trust and confidence. It is through conversations that ice will be broken, hence making it easy for the target audience to ask relevant questions, and also trust your company.
Blog Having an account with several social networking sites isn’t enough for your audience, particularly when most fans what to see how you get the magic done. Aside from having an online portfolio, consider starting a blog detailing all your work. While it wouldn’t be wise to share everything (mainly secrets), potential clients will get a better idea of what you do thus making it easy for them to contact you for a more personalized offer or deal.
Be creative yet cautious when posting on social media Creativity matters a lot, especially when in the design industry. It would, therefore, be advisable to publish well thought out content on the social media as opposed to posting too much stuff that no one is interested in. Vibbi advise to have your audience in mind each time you post anything on social media, as this will define how far your business will/can go.
Have a good website design As long as you are in the design industry, your audiences and potential clients expect much more than those not in the industry. This is the reason why you need to invest heavily in your website design, usability, and presentation. Have the site inspected and optimized for responsiveness and navigation.
If implemented properly, social media marketing can give your business the boost it needs to go beyond borders and attract more potential clients your way. You only need to know what should be done to make it a success.